Fast-paced product development cycle.
What is product strategy?
We help companies, organisations and startups to build relevant digital products, train their teams and solve business problems. Converting a business strategy into a designed actionable problem-solving process for a product. Delivered in a proximate time, while understanding the market, users and company aspirations.
The 4-day design sprint process with Red Lemonade replaces abstract conversation and guesswork with real, constant progress. For creating new products, or improving existing ones, potentially months of tangled work is condensed and distilled into a series of problem-solving exercises.
Traditionally projects began with an idea, then went through a long and costly build progress followed by a launch to gain customer feedback. A design sprint allows you to learn fast and more efficiently, a future vision where your product exists to test customers reactions without making any expensive commitments, saving valuable time and resources.
What was different from a usual approach?
"The main difference in approach was the combination of off-site location, objective 3rd party design input and the dynamic facilitation style. This created a different energy, focus & engagement on the project – the momentum kept us moving forward rather than getting bogged down in detail or losing ourselves in tangents."
What surprised you the most about the sprint & outcomes?
"The main surprise was that so much could be achieved, in so little time at comparatively low expense – (e.g. that the results were so tangible, and fortified through the user test experience)."
What did you like the most about it and what was a key success?
"The agile and energetic approach, which drove progress rather than perfection. This was key for us.
The key success was achieving the objective of the sprint – designing & validating our prototype within 1 week, allowing us to quickly advance to next stage in our business."
What is the exact outcome?
Our experience proves that design sprints save on time, resources and budget. The outcome of every design sprint is a high-fidelity interactive prototype, tested by real users, and a clear direction on where to go next. The sprint is a process to bypass months of indecisive discussion, labour and monetary costs.
Contact John for more information and free consultation or have a chat with us in the blue chat box on the right.