BT River of Music, London Olympics 2012
for Serious UK
RESPONSIVE WEB • PRINT DESIGN • DIGITAL
DISPLAY • DIRECT MAIL
Red Lemonade Creative worked with live music producers Serious to create a website, mobile app, outdoor advertising, press and digital material that promoted the BT River of Music programme, a pan-London 2 day free festival held across 6 stages at iconic sites along the River Thames as part of the London 2012 Festival. The festival featured 1500 performers from each of the 204 Olympic and Paralympic nations. International collaboratory and nationwide participatory work came together over 4 years to create one incredible weekend of live music.
The website had over 180,000 unique visitors over the course 48 hours of the festival. Here are some more interesting statistics:
- 125,160 visitors
- 1,951 participants
- 1,538 artists
- 204 nations
- 77 performances
- 48 disabled artists
- 6 stages
- 1 unforgettable weekend
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