Ireland South East is perfectly positioned for ambitious business, careers and a healthy work-life balance. The goal was not to just build a website but to build and connect a community. The region is home to friendly and innovative people, beautiful landscapes, world-class research and educational facilities, and a thriving business community.
There is a clear appetite and ambition to do more for the region; consensus building amongst member counties and stakeholders. Competition exists in many forms domestic and international. Ireland South East was still finding its feet in terms of how to position and present itself to differentiate against competitors and showcase both the synergy of the region and the sum of its parts.
This created an opportunity to engage interested website visitors and act as a toolbox, rather than just being a vehicle for the organisation. Website (and tone) speak directly to each interested audience (persona) and house all the tools (facts, figures, insights, perspectives) they need in one place. It is now a go-to place for resources that resonate, tells the story of the people, the place and opportunities. The focus going forward is to push the stories across social media, networks and events to promote the region.